Monday 14 May 2012

Conventions of Posters


  • An image which is eye catching, usually the main characters in the film but sometimes of the setting of where the film is taking place.
  • Title of the film - usually in much bigger fonts than any other writing on the poster. It is meant to be memorable to the viewer of the poster. Title's have carefully chosen fonts and sizes in order to stand out on the poster.
  • Tagline for the film - this is usually and catchy slogan which will be memorable. These are used for advertisement and marketing reasons and sum up the plot/theme of the film.
  • Critics views - for example a film magazine such as Total Film will comment on the film, such as 'undoubtably the best film of 2012'.
  • Awards/Nominations will be on the view on posters. If a film has been nominated an award this will clearly be seen on a poster in order to emphasise the credability of the film. 
  • Credits - these are where the directors/producers are placed on the poster. These are usually at the bottom of the poster in small print.
  • Names of main characters - posters often put the names of main characters. This therefore will make a person want to see a film more if they have heard of a certain character.
  • Release date, either in the form of Coming Soon/Summer 2012 or an actual date such as 8th December 2011.
  • Quotes that reference other film, e.g. 'From the Director of ...'
  • Props which later may be seen in the film. 
  • Website/twitter page/Facebook site. 

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